Source: Times of India
NEW DELHI: Is IPL's ever-growing stature adversely affect Team Indian's fortunes? It's likely. After buying the IPL Pune franchisee for a whopping Rs 1702 crore, a strong buzz is that Sahara India is having a rethink on its deal as the main sponsor of the Indian team.
"We haven't taken a call. We will decide on it once the Twenty20 World Cup is over. As of now, we are still with the Indian team and hopefully, will continue our association," Abhijit Sarkar, Sahara's head of corporate communications, told TOI on Tuesday.
Till date, Sahara has paid Rs 400 crore for the Indian team sponsorship in the last four years and so. It's four-year contract with the Indian cricket board ended in December 2009. But it was asked to continue for another six months after BCCI could not find any takers for the sponsorship, at the price it was asking for. As per the deal, Sahara is paying more than Rs 2 crore for an ODI, almost Rs 2 crore for a Test and more than Rs 1.5 crore for a Twenty20 match that India play.
Now that Sahara has joined the big league of IPL team owners after forking out a huge sum, will it have the money and the inclination to continue to be the main sponsors of the national team? If no, then what happens to brand Team India? Well, only time will tell. Sarkar, on his part, clarified, "We wish to continue the association and we'll discuss it out."
On Tuesday, Sahara chief Subroto Roy was quoted by agencies that the group was reviewing the sponsorship with the Indian team.
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