March22,2010
Source: exchange4media.com
The home coming seems to be paying off for the Indian Premier League (IPL) in its third season. As per TAM data for CS 4+, for six metros from March 12-16, 2010, average ratings for IPL3 is higher than that of IPL2, even if marginal. The average ratings for the first eight matches of IPL3 stand at a TVR of 5.72 per cent, as against a TVR of 5.16 per cent as average ratings for the first eight matches of IPL2.
However, when compared to the average ratings of the first eight matches during the first edition of IPL, wherein MAX had received an impressive TVR of 6.23 per cent, IPL3 ratings have not kept up. While these may be only the initial stages of IPL3, but certainly these numbers highlight the response to the home coming season. By the end of this tournament it will be amply clear whether IPL3 has reached a saturation point or whether it has the potential of becoming India’s Super Bowl.
According to the ratings from TAM Sports of TAM Media Research for the third season, the highest ratings have been for the inaugural match of IPL3, wherein MAX received a TVR of 6.95 per cent. The second highest rating was received for the match between Deccan Chargers and Chennai Super Kings, which saw a TVR of 6.70 per cent.
Most of the matches played during the afternoon time band remained in the range of 4.5 per cent TVR, while those played in the evening received a TVR of over 5-6 per cent. For instance, the match between Kings XI Punjab and Royal Challengers Bangalore, was played on March 16 in the afternoon, received the lowest ratings of 4.20 per cent TVR.
In comparison, the inaugural match in the first edition of IPL had seen the ratings touch a TVR of 8.21 per cent, which remains the highest TVR for any IPL match till date. The opening match of IPL2 saw a TVR of 5.55 per cent.
As for the advertisers, Vodafone Essar Ltd, Samsung India Ltd, and Videocon Industries Ltd have emerged as the top three advertisers on IPL3.
What remains to be seen is whether IPL3 will continue to attract high viewership or whether the ratings will dwindle as the tournament progresses, at least until the semi-finals.
Showing posts with label IPL3. Show all posts
Showing posts with label IPL3. Show all posts
Monday, March 22, 2010
Wednesday, March 17, 2010
Injury forces Smith, Mascarenhas out of IPL 3
March 16, 2010
Source: Rediff.com
Rajasthan Royals were dealt a major setback on Tuesday when opener Graeme Smith and all-rounder Dmitri Mascarenhas were ruled out of the third season of the Indian Premier League with injuries.
The South African captain fractured his right middle finger when he took a brilliant catch to dismiss Delhi Daredevils opener Virender Sehwag, in Ahmedabad, on Monday..
England's Mascarenhas injured his ankle when he attempted a quick second run but was run out.
Rajasthan captain Shane Warne confirmed both players would be returning home after being ruled out of the tournament.
"Unfortunately [Graeme] Smith and [Mascarenhas] Dimma [are] going home due [to] injury. Big setback for us as Smith and Dimma are very good players for Royals and their experience will be hugely missed," Warne said on his Twitter page.
Smith also revealed that he was disappointed to be ruled out of the mega event after playing just two games.
"I have a double fracture in my right middle finger, so will be missing the IPL. I hurt it taking the catch off Sehwag last night when I landed my finger got hooked in the ground," Smith wrote on his Twitter page.
The left-hander has suffered a series of finger injuries in the past few years and recently he was forced to miss the three-match One-Day International series against India because of a similar injury.
It comes as a major blow for Rajasthan Royals, who have lost their first two matches of the tournament, against Mumbai Indians and Delhi Daredevils.
They are already missing Ravindra Jadeja after he was banned from this year's tournament, while Shane Watson is busy with international duty in New Zealand.
Former Australia batsman Damien Martyn is expected to open the batting in place of Smith.
Source: Rediff.com
Rajasthan Royals were dealt a major setback on Tuesday when opener Graeme Smith and all-rounder Dmitri Mascarenhas were ruled out of the third season of the Indian Premier League with injuries.
The South African captain fractured his right middle finger when he took a brilliant catch to dismiss Delhi Daredevils opener Virender Sehwag, in Ahmedabad, on Monday..
England's Mascarenhas injured his ankle when he attempted a quick second run but was run out.
Rajasthan captain Shane Warne confirmed both players would be returning home after being ruled out of the tournament.
"Unfortunately [Graeme] Smith and [Mascarenhas] Dimma [are] going home due [to] injury. Big setback for us as Smith and Dimma are very good players for Royals and their experience will be hugely missed," Warne said on his Twitter page.
Smith also revealed that he was disappointed to be ruled out of the mega event after playing just two games.
"I have a double fracture in my right middle finger, so will be missing the IPL. I hurt it taking the catch off Sehwag last night when I landed my finger got hooked in the ground," Smith wrote on his Twitter page.
The left-hander has suffered a series of finger injuries in the past few years and recently he was forced to miss the three-match One-Day International series against India because of a similar injury.
It comes as a major blow for Rajasthan Royals, who have lost their first two matches of the tournament, against Mumbai Indians and Delhi Daredevils.
They are already missing Ravindra Jadeja after he was banned from this year's tournament, while Shane Watson is busy with international duty in New Zealand.
Former Australia batsman Damien Martyn is expected to open the batting in place of Smith.
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