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Showing posts with label Mumbai Indians. Show all posts
Showing posts with label Mumbai Indians. Show all posts

Tuesday, March 30, 2010

The Master Blaster remains the best

Source: rediff.com

March 30, 2010

It is a young man's sport, they said.

The older players will struggle to make an impact, they predicted.

The naysaysers had warned that the Twenty20 version in general, and the Indian Premier League in particular, will mark an end to the careers of veterans in the sport.

Three years on, they have been made to eat their words.

The success of the veteran players in the third edition of the IPL is proving the critics wrong.

In continuing its analysis of the ongoing edition of the IPL, rediff.com takes a look at the veterans who have, with a string of good performances, proved that age is just a number.

He may have kept himself away from the newest version of the game, but Sachin Tendulkar is showing everyone that age is just another number.

Leading the Mumbai Indians side, Tendulkar is amongst top four run-scorers of the tournament thus far. With 303 runs from six innings, at an average of 60.60, the skipper has been responsible in giving the team good starts.

His knock against the Kolkata Knight Riders was perhaps his best innings so far; it helped the side post a convincing win. Chasing a modest 156 for victory, Tendulkar led from the front with 71 from 48 balls, as Mumbai Indians registered a convincing seven-wicket win.

In the process, he registered his seventh IPL fifty overall and fourth in this edition; it was inclusive of 10 hits to the fence.

Wednesday, March 24, 2010

Brand IPL touches the sky

Source: iplt20.com

22 Mar, 2010

Mumbai: After capturing the hearts and minds of millions all across the world, Indian Premier League has now crossed another landmark.

According to a recent study by a UK-based brand valuation consultancy, the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18,000 crore) from USD 2.01 billion in 2009.

Interestingly, brand IPL has a higher valuation than English Premier League club Manchester United, which is valued close to USD 3 billion.

"The IPL brand alone has risen significantly from the previous year's valuation providing tremendous economic value to its owner BCCI," Brand Finance, the brand valuation consultancy, said in a media release.

"In comparison to international benchmarks for sporting business such as EPL (English Premier League) which is valued at $12 billion, the IPL juggernaut, in a short span of 3 years, is valued at $4 billion and has the potential to grow further," said Unni Krishnan, Managing Director of Brand Finance India.

"A huge amount of intellectual property is being created by the complete IPL ecosystem which was sustained despite last year's difficult economic conditions. This demonstrates the exponential value of IPL and the brand potential in a cricket loving country like India and other global cricketing countries," Brand Finance said in a release.

The franchises have been a part of this growth. Chennai Super Kings, who were ranked fourth last year, has emerged the most valued franchise in 2010. The CSK franchise has moved up the ladder to number one with a valuation of USD 48.4 million. The Kolkata Knight Riders co-owned by Bollywood actor Shah Rukh Khan comes in second with a valuation of USD 46 million and the Rajasthan Royals, co-owned by Bollywood actress Shilpa Shetty comes in third with USD 45.2 million.

The Royal Challengers Bangalore, owned by Vijay Mallya, is ranked fourth with a valuation of USD 41.9 million and is followed by the Mumbai Indians (USD 40.8 million), Delhi Daredevils (USD 40.5 million) and Kings XI Punjab ( USD 36.1 million). The Deccan Chargers are at the base with a valuation of USD 34.4 million.

Dhoni lookalike Tiwary finds his own identity

Source: Yahoo.com

Wed, Mar 24 04:11 AM

Until 15 days ago, visiting a movie theatre for Saurabh Tiwary often entailed facing a number of wisecracks about him being a wannabe Mahendra Singh Dhoni. It is no secret that the Jamshedpur-based 20-year-old left-hander — whose straightened hair may seem passe for many Dhoni fans — has idolised Dhoni from the start of his career. But, as Tiwary himself admits, maybe he lost his own style along the way.

He scored 593 runs in the Ranji Trophy Plate Division at an average of 98.83, but it's his 20-run cameos for the Mumbai Indians that are putting the left-hander in the spotlight — a fact the former under-19 World Cup winner is well aware of.

"You cannot compare IPL to domestic cricket because even if you score 20 runs in this tournament, it gets coverage," said a nervous Tiwary as he faced up to scrutiny from the local media. Armed with three cell phones, Tiwary stuck to monosyllabic answers, except when he spoke about his captain — Sachin Tendulkar.

Tiwary has been sent ahead of Mumbai's two overseas players Keiron Pollard and Dwayne Bravo so far and the youngster has lived up to Tendulkar's faith. "In the second match against Delhi, when I was batting with Sachin Sir, we were had a good start and were looking to save our wickets while also looking to score because we had some hard-hitting batsmen to follow, such as Kieron Pollard. It enabled us to score a lot of runs in the final overs and post a total in excess of 200," he said, giving an example of how teams set up strategies in T20 cricket.

The IPL has provided a platform for a number of overnight sensations and, having flowered in the middle-order for his team, Tiwary has suddenly become a recognizable face. And he can safely assume that, when he steps into a theatre on Tuesday evening, he will attract a number of stares — this time for being Saurabh Tiwary, not a Dhoni lookalike.

Friday, March 19, 2010

For Idea Cellular, cricket may well be a 'thumb' rule

Devina Joshi | afaqs! | Mumbai, March 19, 2010

Source: afaqs.com

It's no secret that cricket in India is wooed with fervour by scores of brands, and Idea Cellular is no exception. Idea's tryst with cricket dates back to around four years ago, with the launch of Idea Cup (the India-Sri Lanka cricket series, which now also includes Bangladesh). Next, with the Indian Premier League (IPL), Idea not only became the founding sponsor for a team - Mumbai Indians - but also, last year the brand launched an elaborate initiative to get its subscribers and cricket fans to speak and interact with the Mumbai Indians players.

In a bid to further cement its relationship with cricket, the telecom brand is now out with an initiative called 'Idea Oongli Cricket' (which is currently in association with the IPL matches), which aims at creating a long-lasting association between mobile phones and the mad frenzy for the game in the country.

"Viewers tend to sit and watch a cricket match passively," says Pradeep Shrivastava, chief marketing officer, Idea Cellular. "So when we were looking at a brand engagement concept in the field of cricket, it naturally occurred to us, why not allow a mechanism which lets viewers participate in the game in their own way?"

Oongli Cricket brings cricket at the fingertips for Indians, and is open to users of mobile phones across all telecom networks. As per the initiative, during IPL matches, viewers shall be asked a question based on the happenings of the ongoing match of a particular day. These questions range from how many times will bowlers make an 'appeal' for a wicket during that match, to how many times will the batsmen change their bats during the match, or how many times shall cheerleaders 'dance' during the match. Viewers re required to 'exercise their fingers' (hence the term 'Oongli Cricket') to SMS the correct answer after the question is asked (while the match is still on).

A day later, after an audit is done, the correct answer shall be ascertained and delivered to participants via SMS. All Idea customers who send in the correct answer will get Idea VAS (value added services) packs such as cricket alerts, job alerts, news alerts etc, for three days, free of cost. 'Idea Oongli Cricket' can be played by all mobile phone users by texting their answer to '9594939291', a number that is toll-free for Idea subscribers (while standard messaging rates apply for other mobile subscribers). The aim here is not so much revenue earned by way of getting in the answers (as can be ascertained with the toll-free number concept), but to give 'gratification' to mobile users who are also fans of cricket, and create brand engagement in the process.

As can be gauged from the 'fun' nature of the questions, the initiative does not require detailed technical knowledge of the game. A total of 17 value added services have been identified to be offered as the prize. There shall be roughly one question per match.

The advertising campaign for Idea Oongli Cricket, created by Lowe Lintas India, unleashed on television before the IPL matches commenced, starting with a teaser phase comprising three commercials that had exaggerated situations where people refuse to partake in activities that may require them to engage their hands in activities apart from Oongli Cricket - for instance, one ad film had a man refusing to (in what is popularly accepted as a Bollywood cliché) cut open his thumb to fill his lover's 'maang' symbolically as a sign of marriage as he wishes to use his thumbs for Oongli Cricket SMSes instead.

This was followed by another three capsule commercials that showed fingers and thumbs 'exercising' (much like human beings do in gyms) in order to stay 'in shape' for Oongli Cricket.

The third phase was the revealer one, which is currently on air during IPL matches and has Idea's brand endorser Abhishek Bachchan cast as a 'cricket commissioner' of sorts, with two sidekicks - a girl and a peon. Bachchan, in each capsule 20-seconder ad, asks a question pertaining to the match, while his sidekicks deliver a comical demonstration of the question being asked. Some ads shall also feature other celebrities in the cricketing space.

A total of 50 commercials have been prepared for the IPL season alone, out of which around 27 ads shall feature unique questions. Says Ashwin Varkey, creative director, Lowe Lintas India, "We wanted a means to get the whole country to play the game of cricket, with Idea as an enabler. We chanced upon the word 'Oongli' as it not only represents what you use to SMS/partake in this game, but the word is also a cheeky way of saying 'play around' in Hindi."

Varkey adds that the attempt is to make Oongli Cricket almost like a tournament in itself, beyond IPL. "There are two ways we are using Oongli Cricket - as a game, which is the current form one sees it in, and as a long term brand idea, which is what we shall unleash in the future," Varkey tells afaqs!.

Based on the response Oongli Cricket gets on IPL, there is also a possibility of extending this property to the ICC World Cup coming up, as well as other cricket properties.

The campaign makes use of outdoor, radio, press and digital means to reach out to consumers. A website, www.ideaoonglicricket.com, has been formed to allow visitors to view special viral videos on the initiative, read about the various questions and answers that have appeared as a part of the campaign, win tickets to matches, and join the Idea Oongli Cricket Club.

© 2010 afaqs!

Thursday, March 18, 2010

'Honoured to meet Sachin'

18,March,2010

Source:iplt20.com

Delhi: On the 22-hour flight from the Caribbean Islands to India, Kieron Pollard fortunately had his West Indies teammate Dwayne Bravo for company.

Bravo, like Pollard, plays for Mumbai Indians in DLF-IPL. So on his first trip to India as an IPL player, Pollard had a few things to ask Bravo.

"I asked him about the tournament, our team and the players. There were few other things we spoke about, but IPL was the main thing we spoke about,'' recalls Pollard.

On landing in India, it was still a while before Pollard and Bravo could hook up with their squad, Mumbai Indians.

They finally met up with the team on the eve of the game against Delhi Daredevils. Bravo and Pollard trained with the team on the eve of the game.

But Pollard had another unfulfilled dream till then. He had asked Bravo about the experience of playing under maestro Sachin Tendulkar. Bravo had some great things to say. But Pollard was yet to see one of his childhood heroes.

And then they finally met.

"Sachin met me at the team meeting. He welcomed me to the squad. I could only say thank you and that I was honoured,'' added Pollard with a smile.

On the day of Pollard's debut there were great expectations of a smashing debut. But Pollard instead stayed on in the dug-out watching a Tendulkar master class.

Pollard was not complaining one bit as he saw the master destroy Delhi Daredevils in a clinical fashion. "I enjoyed watching the master at work. I am prepared to wait any length of time to watch the master bat,'' said Pollard.

The tall Trinidadian got to face just 14 balls, but he says he was satisfied with his first stint in IPL.

"Overall it went off well. I bowled a few overs, fielded and in the end we won. What else can I ask for?,'' he said contentedly.

In the coming games, Pollard has just one wish. "I hope I can contribute to the team's wins. That will make me very happy."

Thursday, March 11, 2010

IPL-3 all set to roll

Source: Rediff.com

It's that time of the year again when cricket fans simply go berserk. And those managing it are busy celebrating their best harvest season.

Yes, it's IPL time folks!

And, on this occasion, they say, they are back home (after a detour to South Africa last year).

When Kolkata Knight Riders take on defending champions Deccan Chargers in the opener on Friday, it will mark the start of the third season of the cricket extravaganza, 45 days of 'cricketainment' so to speak.

The opening ceremony, as usual, will be a grand affair. We Indians have a fetish to try to impress and this season won't be any different -- the performers ranging from international icons like Lionel Ritchie and UB40 to our very own Deepika Padukone.

IPL III will be aking to IPL II in most aspects, with the addition of a few new players and four more centers - Ahmedabad, Cuttack, Dharamsala and Nagpur - to the existing roster.

The other notable feature will be the introduction of the two-and-a-half minute strategic breaks, which may or may not benefit the teams, but, surely, the organisers.

There are no clear favourites going into the third season and that perhaps is the only redeeming feature of this cricket festival.

So, all's set for the first ball to be bowled at the D Y Patil stadium in Navi Mumbai.

Tuesday, March 9, 2010

IPL 3.0 to kick off in Hyderabad

Source: ipl-news.com

Defending champions the Deccan Chargers will kick off an expanded third edition of the Indian Premier League next March in Hyderabad against the Kolkata Knight Riders.

Four new venues and a third place playoff match will be introduced in the third Indian Premier League which will get underway in Hyderabad on March 12, 2010 with a game between IPL II winners Deccan Chargers and Kolkata Knight Riders.

The final of the 45-day Twenty20 cricket league, which proved a huge success in its first two editions in India and South Africa, would be held on April 25, IPL Chairman Lalit Modi announced after a meeting of its Governing Council in Mumbai on Tuesday.

IPL III will have four additional match staging centres -- Nagpur, Vishakhapatnam, Ahmedabad and Dharamsala – and will also stage one extra match, the 60th, for the third place play-off, Modi said.

"The playing window remains the same, 45 days", Modi said before adding that the Governing Council also decided to include two more franchisees in IPL IV to be held in 2011.

"There would be 94 games in all with each franchisee playing 18, instead of 14 preliminary phase games. But the window would remain more or less the same," Modi said.

The four additional venues would host matches featuring Mumbai Indians, Deccan Chargers, Kings XI Punjab and Rajasthan Royals, Modi said.

"Nagpur would host some matches of Mumbai Indians, Vishakhapatnam of Deccan Chargers, Ahmedabad of Rajasthan Royals and Dharamsala of Kings XI Punjab," he said.

Modi also said the IPL decided to allow players who have switched allegiance from the Indian Cricket League to the Cricket Board by taking advantage of the latter's amnesty scheme provided the BCCI Working Committee approves this move in its meeting in Mumbai on August 13.

"Provided the BCCI Working Committee approves this, the salary cap for such players who have returned from the rebel league has been fixed between Rs 8 lakh and Rs 20 lakh except those who have played internationals who would have to be auctioned off," he said.

The salary cap for each franchise also remains the same at USD seven million as well as the number of foreign players (10 in all and four in a playing XI), Modi said.

He said the new trading window would open from December 15, 2009 to January 5, 2010 and all other conditions would remain the same as last year.

Modi said there is a change in the strategic time-out that was introduced in IPL II and received mixed responses from players and critics. They have been reduced from 10 minutes to five.

"The time-outs are mandatory with the bowling team mandated to utilise the first time out lasting 2.5 minutes between overs 6 and 10 and the batting team the second between overs 11 and 16," the IPL chairman said.

"We have finalised the entire schedule of IPL III eight months ahead," he declared.

Modi also made it clear that players contracted to their country's boards for one year cannot just refuse to sign the contract when offered to them the next year in order to play in the IPL.

"A contracted player in the previous year will have to get an NOC from his home board to appear in the IPL. We want to plug this loophole and to maintain the sanctity of international cricket," Modi said explaining that such cases have come to the fore.

From IPL-IV, to be held in 2011, Modi said the icon player status enjoyed by some players currently would not be in existence.

"There won't be an icon player from IPL-IV," he said. Modi expects a franchise team to represent a city from Gujarat from IPL-IV because of the level of interest shown in IPL I and II by that state's cricket lovers.

source - indianexpress.com

IPL cricketers to don eco-friendly attires

Taken from: Hindustantimes.com


Not only does the third edition of the Indian Premier League (IPL) promise to be one of the biggest sporting extravaganzas in the country, it plans to keep the show small in its carbon footprint too.

And doing its bit to help the organisers achieve their goal is the famed hosiery industry of Ludhiana — otherwise notorious for its pollution record — with ‘green kits’.

Contracts have been received to produce the eco-friendly sportswear to be worn by IPL team owners like Shah Rukh Khan, Preity Zinta, the Ambanis, their players and the lakhs of fans expected to buy them as souvenirs.

Carbon footprint is the measure of the ‘environment-killer’ carbon dioxide (CO2) released in any activity by way of energy consumed to produce goods or carry out any work.

And the specially designed “carbon neutraliser” clothing cuts down on the vital count at every stage of production — from raw materials to packaging. The result: from the average 6-8 kg CO2 released in the environment per garment, it will be as low as 3.5 –4.5 kg per ‘dri-fit garment’ being produced.

Different units have contracts to produce 16 lakh such kits.

Arun Dhand, owner of Ankita Impex, producing for Reebok, says: “We imported special raw materials, including polyester, which is sourced from recycling. Its carbon credentials have been scientifically established.”

Reebok is supplying to Kolkata Knight Riders, Royal Challengers, Chennai Super Kings and Kings XI Punjab. Another global brand, Adidas, has given the contract to two other city-based firms — Knitwell Apparels and Ankita Impex’s sister concern run by Dhand’s son Anuj — to provide the kits to Mumbai Indians and Delhi Daredevils.

But a small carbon footprint is not the only quality of the green kits. These are also 16 per cent lighter than the previous year’s kits, and designed to keep the wearer drier, cooler and, thus, more comfortable. The fabric carries the sweat to its outer surface much quicker, thus facilitating fast evaporation. Then there are ‘ventilation zones’ — essentially, laser-cut holes — that enhance ‘breathability’ of the garment.

As this is the second time the local units are fabricating sportswear for the IPL, workers at the factories have their loyalties too. For Jugraj, it is Royal Challengers. “It was a proud moment when I saw team owner Vijay Mallaya wearing the shirt tailored by me. This time, I’ve asked to be again put on the unit stitching for Royal Challengers,” he says.

Sanjay has been inscribing ‘best of luck’ on every carton containing kits for Mahendra Singh Dhoni’s daredevils.